You may have already seen that the pricing for hiring It’s Just Lunch as a matchmaking service is not posted anywhere on the company’s website. While there may be a host of reasons It’s Just Lunch chooses to hide pricing until you talk to one of their salespersons, that doesn’t change the fact that you want to know what it costs.
Our team has done the heavy lifting and searched through court records, Yelp reviews, BBB complaints, Consumer Reports complaints, and more to be able to share what you can expect to pay for an It’s Just Lunch membership.
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Important Notice: It’s important we share that It’s Just Lunch is NOT our top pick for the best matchmaker —and for good reason. In 2019, It’s Just Lunch settled a massive $77 million class-action lawsuit that claimed the company was running “a massive scheme to defraud tens of thousands of single professionals throughout the country—especially busy, affluent professional women.”
For this reason, no matter what IJL costs, we’d highly recommend choosing another option from our list of the best matchmaking services.
It’s Just Lunch costs on average around $3,500.
Based on our research, the average cost of an It’s Just Lunch membership is $3,500 for a 12-date package. Here are some additional details that are important to focus on when processing this figure.
- It’s Just Lunch packages seem to be sold from 3 to 12 dates per contract.
- The range of pricing for standard memberships was between $1,000 and $4,700.
- The average It’s Just Lunch membership breaks down to $291 per date.
- Higher level VIP packages are offered, but pricing information is limited. We found one report of a member who was offered a VIP package for $15,000.
- We found several reports of members paying very different prices for seemingly the same level of service.
What Counts as a Date
One nuance of the cost of an It’s Just Lunch membership that we need to point out is that a 12-date package doesn’t necessarily mean that you go on 12 dates.
According to the reports we researched, a 12 date package means It’s Just Lunch is going to find you 12 matches that they think are a good fit. If you decide when they share one of the options with you that it’s not a good fit (so you don’t go on the date), that still counts as one of your dates.
Make sure you weigh this into your purchasing decisions, especially as the class action lawsuit claimed the company ignored the preferences of matches just to fill a contractual quota.