Do you want to find love? Of course, you do! Millions of people turn to online dating websites in hopes of finding their perfect match. But, what’s the right site for you?

In this review, we’ll take a look at all the pros and cons of this popular dating site that’s been a frontrunner in the online matchmaking world since 1995. Does longevity translate to a higher success rate, though?

Well, by the end of this review, you’ll be able to decide for yourself. We’re covering all of the ins and outs, the mutual matches and reverse matches, that make the self-proclaimed number one dating site.

Match Homepage Screenshot App at a Glance

3 Star Rating

Overall Rating – 3.2/5.0

Match Logo
Userbase11 million +
Sign-Up Time5 minutes
Membership CostStarting at $15.99
Payment Required?Yes, but free trial available
Avg. User Rating3.8/5.0
Avg. User Age30-49 years old
Gender Ratio56% men | 44% women
Free Messaging?Yes, but limited
Video Chat?Yes
iOS App?Yes
Android App?Yes
Web Friendly?Yes
Support OptionsFAQ, live chat
Launch Date1995
Owned ByMatch Group

Is Right for Me? is the most established dating site that now skews slightly higher in age than in the early years. While most singles are in the 30 to 49 age group, over 50s are the fastest-growing demographic.

You’ll find that is considered a catalog-type dating app. Members can scroll, sift, and sort through potential partners based on the criteria most important to them. That means if you’d like to retain more control over who you can reach out to instead of letting an algorithm wipe out some of your possibilities, then you’ll appreciate this type of service.

What is

If there’s a name synonymous with online dating, it has to be Match. It started with a simple premise of making it easier for singles to find each other. While the goal remains the same, has expanded to millions of active users in 50 countries, communicating in a dozen languages. History

It was actually that started modern-day online dating, opening its virtual doors in 1994. However, followed right behind the following year, and by ’96, there were 16 online dating operations. The bulk of those at the forefront of the industry came and went quickly. But survived the test of time, growing into the self-proclaimed number one dating site.

Unfortunately, Match’s founder, Gary Kremen, wasn’t along for the ride. Kremen was the driving force behind the “online personals site” but left after disagreements with venture capitalists a year later.

In 1997, Cendant purchased Match, which sold it to IAC two years later. IAC became Match Group in 2009, which now includes a roster of sister dating sites including Hinge, Tinder, OkCupid, and Plenty of Fish.

What Makes Different?

The real question should be, “what makes every other dating app different from” as it came first. But when you compare services side by side, you’ll find a few features that scream Match.

One of the most attractive opportunities is Match “offline,” which is unusual for a dating app. But, in 2003, decided to take it to the streets with Match Live. Members can attend local events or even go on exotic trips with other singles in the community. It expands the value of being a Match member, especially for users who prefer a more personal connection but are hesitant to set up their own in-person meets.

Similar to comparable sites like Zoosk, tends to be a middle-of-the-road type of dating service. Members represent the diversity of today’s dating pool. You’ll find young, old, gay, straight, those looking for commitment, and others who prefer something much more laid back.

Pros and Cons of


  • A well-established dating site with more than 25 years of experience
  • Five-minute registration process
  • Millions of paid and active members
  • Specializes in catalog-style dating
  • Top-notch sorting options with the discover tool
  • Sponsors live singles events
  • A unique feature displays common traits between potential matches
  • Next-level Tinder-like matches with mini-profiles
  • Two free trial opportunities
  • Vibe check video chats


  • The matching algorithm isn’t as thorough as some other apps
  • Quite a few partial profiles make it challenging to review all potential partners
  • Limited customer service hours
  • Location-matching isn’t accurate
  • Ads can be distracting
Singles Reports Branded Divider Line

How Does Work? – Features Overview is one of the best for catalog-style dating. That’s where you see a potential list of partners who are somewhat in alignment with what you’re seeking. You can review them, search for more, and sort by a wide range of criteria like age, location, or how active they are on the app.

Additionally, Match has a Tinder-like (swipe left or right) setup, but it’s more fun to use. Or, maybe we should say it’s more accurate to use. Swiping at photos with just a glance might be more your thing. But, with’s version, you can learn more before you click “skip” or “yes,” as a quick at-a-glance profile accompanies the pic.

After all, sometimes a picture isn’t worth a thousand words!

Signup process

Get ready for multiple choices, as the bulk of your five-minute registration involves answering simple questions about yourself. None of the questions are too thought-provoking and include things like:

  • Do you have or want children?
  • What type of relationship are you looking for?
  • Do you smoke or drink?

You’ll also share some of your interests and personal info, including height, body type, and religion.

But one of the mandatory and important parts of your profile (along with good photos) is the “Tell us a little bit about yourself” question. There are no multiple choices here, so you’ll need to be creative and come up with at least 100 characters. A unique and revealing answer could go a long way toward getting noticed by the right singles.

Matchmaking Process

Things haven’t changed significantly since’s early days. It started as an online personals site and continues as a modernized version. Instead of relying on the algorithm, making a love connection is more in your hands.

Now, control isn’t necessarily a downside, as Match has some of the best sorting features you’ll find in relationship websites. You can take a narrow list and then sort it according to what’s important to you, whether location, income, religion, or other criteria.

Unique Features

There’s more than just “shopping for a match,” though. also caters to people who have fun scrolling through their possibilities. But it goes beyond Tinder (another member of the Match group) by giving you more information, so you’re not just judging a book by its cover.

We particularly like’s version of swiping because of the mini-profile attached to the picture. And, no, you can’t swipe. But “skip” or “yes” will still do the trick!

Another unique feature to is called the Reverse Match. Instead of starting with a search for people you’re interested in (like shopping for a match), you can take a different approach. The Reverse Match gives you a list of people looking for someone like you. Then, once you know you fit the bill for them, you can narrow that list to the ones that tick the boxes for you.

Free vs. Paid Membership

Match has made some positive progress by adding a second trial membership plan. For years, you could set up a profile and roam around the member area, but that’s about it. If you saw someone you were interested in, they were off-limits until you upgraded to a paid plan.

That means new users can message and theoretically make a love connection (or at least a casual connection) for free.

While 72 hours isn’t a long time, it’s enough to get to know how the app works, how messaging goes, and what you’ll find when you take advantage of’s custom search options.

The following are the premium membership features, also open to new members for three days.

  • Become searchable by creating a profile
  • Post pictures
  • Send messages
  • See who has messaged you and respond
  • Send your likes
  • Find matches
  • Get the hottest picks (for you!)
  • View who has viewed you
  • Find out who likes you
  • Take advantage of super likes
  • Priority access to on and offline Match events

If you’re still on the fence and just want to let your introductory membership ride without upgrading to a one, three, six, or 12-month membership, you can still access the following.

  • Create your profile
  • Singles search
  • Play with’s Tinder-like feature

A top-tier membership also adds just a bit more to the premium plan. If you opt to go all-in in the community, you can use all of the premium features plus these add-ons.

  • Notifications of emails that have been read
  • Unlimited rewinding
  • A weekly super like
  • Benefit from a boost each month
  • View members who have upgraded

Best Free Feature: Access to other member profiles. It gives you a good idea of the types of singles in your area in the community.

Best Paid Feature: We’re cheating a bit here and lumping all of the sorting features into one. But, Match’s best premium features are the custom sort functions, like reserve match, location-based, education, and other profile-based searches.

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How Much Does Cost?

Membership TypeLengthTotal PricePrice Per Month
Standard3 months$95.97$31.99
Standard6 months$137.94$22.99
Standard12 months$227.88$18.99
Premium3 months$104.97$34.99
Premium6 months$149.94$24.99
Premium12 months$239.88$19.99
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What Kind of Relationships is For?

We can’t put Match in a box. Members are looking for anything from a casual hookup to someone to marry, extending to straight, gay, younger, and older singles.

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The Bottom Line – Is Worth It?

We think is a viable choice for anyone open to meeting a broad range of people and who likes to have a bit more control over the search process.

Match doesn’t rely as heavily on algorithms to narrow your options as much as some of its competitors. But the reliance on math is replaced with top-notch searching and sorting capabilities. So, you’re in the driver’s seat.

However, you have to be willing to pay for the membership as the free version is only handy to test the waters. You can see what kind of singles use the app, but it would be tough to make a real connection unless you go premium.

Match Logo

User Reviews of

Most of’s reviews come from its free members, who are primarily frustrated with the app’s limitations. Many users complain about the lack of access to other Match members, feeling pressed to spend money on the site.

We need to remember that refers to itself as a premium dating app and not a free service. However, it appears that the company needs to communicate that better, so we want to stress that here.

And while Match has been behind countless love connections over the years, today’s users would like more accurate location filters and fewer inactive profiles on the site.

Singles Reports Branded Divider Line vs. The Other Guys

It’s one thing to talk about what offers (or doesn’t). But we think it’s even more helpful to compare this particular dating site with a few of its competitors. vs. Zoosk

Our in-depth review revealed quite a few similarities between and Zoosk. They’re both about middle-of-the-road sites that are more generic than today’s niche dating apps. That means that singles join for many reasons. While some are looking for the one, others seek a broader dating horizon. Zoosk is slightly more affordable and has a more valuable free membership, but Match offers those unique offline events. vs. eHarmony

As we’ve mentioned, doesn’t have a singular focus. It’s more like a dating marketplace with singles searching for casual and long-term relationships. On the other hand, eHarmony is more of a marriage-maker. eHarmony gets to the nitty-gritty with an extensive registration questionnaire, while provides custom sorting options, so users have more control. vs. Facebook Dating

Facebook Dating is the new kid on the block compared to, which started the online dating revolution. So, has refined its features and practices over the past few decades and accumulated a massive user community. However, Facebook Dating keeps its cards close to its chest and doesn’t reveal many official stats. The most significant difference is the price, as Facebook Dating is a free service across the board.

Singles Reports Branded Divider Line FAQ

Does have a free trial?

Yes. has traditionally offered a free trial to showcase its features and the caliber of singles who use the site. But, because of its messaging limitations, Match now provides three days of nearly unrestricted access.

Is a free dating service?

No. considers itself a premium service. While users can create a profile and see other singles for free, most communication tools are for paid members.

What’s the breakdown with singles on

Members of the community skew slightly higher males (56%) and are in the 30 to 49 year age range. However, 50+ is the fastest-growing user demographic at just over 25% and rising.

Was the first online dating site? is undoubtedly the most successful early online dating site, with more than 25 years under its belt. However, a website called emerged in 1994, a year before Match.

Do I have to fill out a lengthy questionnaire to join

No. Unlike eHarmony, keeps things pretty laid back, with just a few preliminary multiple-choice questions and a short “tell us about yourself” section.